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Doppelherz brand history

Doppelherz brand history

The brand Doppelherz has a long tradition and stands for the power of two hearts. Doppelherz offers a variety of high-quality vitamins, minerals, herbal extracts and special nutrients for an active and healthy lifestyle. Here you can find out more about the success story of Queisser Pharma.

Doppelherz dietary supplements: German quality you can rely on!

today
International and close to the customer

2019

Doppelherz worldwide: Doppelherz products are not only available in Germany and Europe, but enjoy a high international popularity. With now 6 subsidiaries and numerous partners in more than 60 countries, Doppelherz products have been established all over the world.

2016

The new product advertisements today are also being created for online formats such as Instagram and Facebook, where the direct contact with the customer is being maintained. Parallel to the stationary trade, products are also distributed through online platforms, amongst them Amazon.

In Bulgaria the fifth subsidiary is founded in the end of 2016. Poland follows only half a year later.

2010 - 2015
The brand for the entire family

2014

In the product category OTC, Doppelherz is market leader in the German food retail and drugstore.

2013

Subsidiaries are founded in Ukraine and Romania. Turkey followed in early 2014.

2011

The Doppelherz brand has changed over the years. From the preventive products for heart, vitality and energy, a wide range of medicines and dietary supplements for the whole family has emerged.

2000 - 2010
Extending the product portfolio

2007

In Russia, the first subsidiary is founded.

2000

The Doppelherz brand is not only synonymous with the famous tonic anymore. With the motto "everything your heart desires", Doppelherz puts all know-how into developing new products. In addition to an alcohol and sugar-free tonic (Vital Tonikum N), Doppelherz has developed into one of the leading brands in the product areas of garlic, ginseng, vitamins and minerals as well as omega-3 products.

1980 - 2000
TV campaigns with cult status

1996

Doppelherz products are now also available abroad. The focus of export activity is initially on Eastern Europe with Poland, Russia, Romania, Bulgaria and the Baltic States.

1982

The unique Doppelherz TV appearance made history in the German TV in 1982. Launched in the early 1980s and communicated over many years, the TV advertising campaign quickly reached cult status and is still remembered today by many customers.

1960 - 1980
Foundation of Queisser Pharma

1970s

Both houses eventually merged into "Queisser Pharma". Since the 1970s the company belongs to the HGDF family holding, a long-established family business from Flensburg in Germany.

1920 - 1960
The iconic Doppelherz Tonic

1950s

The popularity of the tonic grows quickly thanks to intensive advertising campaigns. The striking brand symbol showing two hearts soon became the epitome of vitality, health and well-being for millions. In the fifties, cheerful housewives, dressed in red and black, promote the tonic.

1921

The Doppelherz Tonic is distributed for the first time and registered as a trademark.

1890 - 1920
How it all started

1919

The second root of today's company Queisser Pharma was created by pharmacist Josef Peter Hennes from Essen in Germany. In 1919, he developed the original formula of today's Doppelherz® Tonic from herbs and other natural ingredients. 

1897

The history of Queisser Pharma begins in 1897 in a small pharmaceutical factory in Hamburg. The graduate pharmacist Alfred Queisser had come from the district of Dresden to Hamburg to make his fortune as a manufacturer. He focused on the production of health and care products such as creams, liquid soap and toothpaste. Despite difficult circumstances, Alfred Queisser managed to continuously expand the company. He owed this to his extensive talents as a businessman, scientist and imaginative advertising expert, whom he united in one person.

1890